GO HAVE AS MUCH FUN AS POSSIBLE

GO HAVE AS MUCH FUN AS POSSIBLE

Join us Saturday, March 13, 2021, for a global day to celebrate the legacy of Jake Burton Carpenter. No matter where you are or what you’re up to, Jake’s spirit is what brings us together. Ride, hike, surf, skate, wax your board, whatever, just be creative and have as much fun as possible!

Share your day with #RideOnJake and pick up a free sticker sheet at your local Burton store, as well as select snowboard shops and resorts.

JAKE’S STORY

Jake’s vision was to bring snowboarding to all and to have as much fun as possible in the process. His dream, his perseverance, and his generosity were his gift to the world. As an industry, and as a community we come together for this day to remember and reflect on the undeniable impact he had on all of us. Together we open our hearts to carry Jake’s spirit forward; to share our love for standing sideways, and to make every moment count.

MAKE JAKE’S DAY YOUR OWN

As snowboarders, we value creativity. We each follow our own line through life and see the mountain from our own unique perspective. So, whether you’re able to make some turns at your local hill or just watch that video you’ve been saving, A Day for Jake is all about feeling a connection to snowboarding wherever you are. Get creative and make it your own!

#RIDEONJAKE

Share your ride with #RideOnJake to get featured.

Tomorrow we do it for Jake. His passion and determination created an industry that grew a family the world over. For all those whose lives have been enhanced through snowboarding, we encourage you to get out and ride tomorrow to honor the man who helped start it all, Jake Burton Carpenter. #rideonjake 🙏🙏 ...

435 7

Tomorrow is A Day For Jake. Come join us up on the hills and ride for the man that made a lot of it possible. burtonsnowboards #themanthemyththelegend #pouroneout #thathair #rideonjake ...

129 1

Happy Birthday jakeburton77 ! shinola created a watch in your honor that we think you’d love. And we made a coffee table book about your life. So much love went into this commemorative gift set for Jake that launches today on Burton.com. (Link in bio) Honored to write the beginning and end of the book. ❤️#rideonjake ...

337 22

sepplramsbacher One of those dream runs from absolutpark #daydreaming 🙏🏄 #snowboarding #austria #winter #goodtimes #rideonjake ...

2758 25

This week is a ride all over the world

wonderful present from Jake

It is powder snow!

本当みたい♪

#rideonjake

#repost hidenakano
・・・
週末は世界中でライド Jakeから素敵な贈り物
パウダースノーだ!
...

284 2

Thank you Jake🖕🏽

#rideonjake

burtonsnowboards
burtonjapan
@sidecarsnowsurf
anonopticsjapan
#burton#burtonjapan #burtonsnowboards #burtonnagano #takasusnowpark #takasumountains #takasuterrace #anon#anongoggles #snowboarding #sidecarsnowsurf#snowboard#スノーボード#横ノリ#キッズ
...

308 9

Tomorrow’s the day to Ride for Jake. Get out, enjoy some social distance time with friends on the wooden plank and celebrate the man that influenced us all.
#RideOnJake #BurtonSnowboards
...

438 8

DONATE TO CHILL

Please consider a donation to Chill to honor Jake and expand the impact of his legacy. Chill has served more than 25,000 young people since the program began. Chill works with social service agencies, mental health agencies, foster care programs, juvenile justice programs, and schools in local communities around the world. Through snowboarding, Chill focuses on the resiliency of its participants, helping them to realize alternatives beyond the struggles they face.