Join us Saturday, March 13, 2021, for a global day to celebrate the legacy of Jake Burton Carpenter. No matter where you are or what you’re up to, Jake’s spirit is what brings us together. Ride, hike, surf, skate, wax your board, whatever, just be creative and have as much fun as possible!

Share your day with #RideOnJake and pick up a free sticker sheet at your local Burton store, as well as select snowboard shops and resorts.


Jake’s vision was to bring snowboarding to all and to have as much fun as possible in the process. His dream, his perseverance, and his generosity were his gift to the world. As an industry, and as a community we come together for this day to remember and reflect on the undeniable impact he had on all of us. Together we open our hearts to carry Jake’s spirit forward; to share our love for standing sideways, and to make every moment count.


As snowboarders, we value creativity. We each follow our own line through life and see the mountain from our own unique perspective. So, whether you’re able to make some turns at your local hill or just watch that video you’ve been saving, A Day for Jake is all about feeling a connection to snowboarding wherever you are. Get creative and make it your own!


Share your ride with #RideOnJake to get featured.

Product nerd alert. I couldn’t be more hyped on the gear I get to run this winter. Breaker Collection 💯, Family Tree HomeTown Hero 160/165 💯. Thanks burtonsnowboards 💜 #rideonjake ...

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This board is so good. Thank you burtonsnowboards 🙏🏾 I know how much Jake admired 2pac #RideonJake #alleyesonme ...

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How i feel when i put on my snowboard gear. 🔫 ...

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Finally a black and a white one ready 💪.
This black “Jake tribute board” goes to r.krist71 a passionate snowboarder who gets this great tribute of one of the biggest snowboard pioneers.

#snowboard #vintage #snowboarding #snow #surf #snurfing #rideonjake #snowsurfing #wintersport #vintagesnowboard #rideitlike81

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One year gone but never forgotten. For all who stand sideways, today and always we say thank you Jake. #rideonjake ...

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Happy Birthday Jake. Miss that smile. But I’m sure you’re having as much fun as possible on the other side. #rideonjake ...

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taizvalle taking the gnarliest slam we’ve ever laid eyes on😳 Luckily she’s all good👌🏼 Hit the link in bio for more from the #BurtonUSOpen ☝🏼 burtonsnowboards 🎥 scottbarberfilm
#rideonjake anonoptics burton burtoneurope eivy #bail #slam #notcool

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I am thankful for snowboarding. I am thankful that through snowboarding I met my husband, a lot of the greatest and most fun people I know, many of my best friends, spent time with my family, and learned some really good and hard lessons. Like most people in this special community, I wouldn’t be where I am today without it. Thank you, Jake, for the gift of it all. 🖤 #rideonjake ...

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paigelanglands and kylaerynhenry all smiles today riding peace park! Big thanks to park crew for always having great set ups for everyone!! woodwardkillington #girlsofdarkside #darksidevt #shopgirlsarethebestgirlstoknow #girlsshred #rideonjake ...

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Please consider a donation to Chill to honor Jake and expand the impact of his legacy. Chill has served more than 25,000 young people since the program began. Chill works with social service agencies, mental health agencies, foster care programs, juvenile justice programs, and schools in local communities around the world. Through snowboarding, Chill focuses on the resiliency of its participants, helping them to realize alternatives beyond the struggles they face.