Join us Saturday, March 13, 2021, for a global day to celebrate the legacy of Jake Burton Carpenter. No matter where you are or what you’re up to, Jake’s spirit is what brings us together. Ride, hike, surf, skate, wax your board, whatever, just be creative and have as much fun as possible!

Share your day with #RideOnJake and pick up a free sticker sheet at your local Burton store, as well as select snowboard shops and resorts.


Jake’s vision was to bring snowboarding to all and to have as much fun as possible in the process. His dream, his perseverance, and his generosity were his gift to the world. As an industry, and as a community we come together for this day to remember and reflect on the undeniable impact he had on all of us. Together we open our hearts to carry Jake’s spirit forward; to share our love for standing sideways, and to make every moment count.


As snowboarders, we value creativity. We each follow our own line through life and see the mountain from our own unique perspective. So, whether you’re able to make some turns at your local hill or just watch that video you’ve been saving, A Day for Jake is all about feeling a connection to snowboarding wherever you are. Get creative and make it your own!


Share your ride with #RideOnJake to get featured.

We Love Jake’s day and we love the legacy he left behind, for all of us to enjoy!
We rode for him today and for the sport we all love so much.
#rideonjake 🙌🏻❤️
#snowboarding #snowboard #family #jakesday #shred #winter #goodday #legacy #rideon #thegrilos #winterkids

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Mask 🆙 Squad 🆙 Hit the link in our bio for our guide on what to expect on the mountain this season to help you and your crew get out there. #RideOnJake 📷: @_amyo #burton ...

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Rip in Powder #rideonjake ...

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È tempo di... A Day For Jake!

Unisciti a noi sabato 13 marzo per una giornata globale dedicata a celebrare l'eredità di Jake Burton Carpenter. Pedala, cammina, fai surf, snowboard, skate, pattina.. qualsiasi cosa, basta essere creativi e divertirsi il più possibile!
Puoi recuperare gli adesivi gratuitamente (fino ad esaurimento scorte) presso burtonmilano, così come in alcuni negozi di snowboard e resort (a breve scoprirai dove 😉).

Maggiori informazioni al link in bio.


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#rideonjake burtonsnowboards strattonresort ...

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Dio ha creato le montagne... Jake ci ha dato la possibilità di passare delle giornate indimenticabili su di esse 🏂 #thanksjake 🙏
.#rideonjake #snowpassion #friends #jakeburton #snowboard #snowboarding #burton #burtonsnowboards #1yearago 😢 #jakeburton77 #RideInPowder

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2020-21season Day1
I’m in.

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Another year. Another anniversary of a good friend come and gone. I’m posting now because I will be in the backcountry on a tour during the day January 20. My thoughts will be on this SOB while I walk through tall trees. #rideonjake #burton #burtonsnowboards #craigkelly islandlakelodge ...

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Please consider a donation to Chill to honor Jake and expand the impact of his legacy. Chill has served more than 25,000 young people since the program began. Chill works with social service agencies, mental health agencies, foster care programs, juvenile justice programs, and schools in local communities around the world. Through snowboarding, Chill focuses on the resiliency of its participants, helping them to realize alternatives beyond the struggles they face.