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#RIDEONJAKE
GO HAVE AS MUCH FUN AS POSSIBLE
There’s no better way to celebrate the legacy of Jake Burton Carpenter than joining us for a global day of snowboarding.
JAKE’S STORY
PARTICIPATING RESORTS
Check out the list below for a resort near you. If you can’t celebrate at a resort—that’s ok! Make Jake’s day your own by getting outside to have as much fun as possible.
AMERICAS
- Alpine Valley, Wisconsin – Details
- Big Sky, Montana – Details
- Big Snow, New Jersey – Details
- Blue Mountain, Ontario – Details
- Bolton Valley, Vermont – Details
- Boreal/Woodward Tahoe, California – Details
- Boyne Mountain, Michigan – Details
- Bristol Mountain, New York – Details
- Bromont, Montreal – Details
- Copper, Colorado – Details
- Eldora, Colorado – Details
- Jackson Hole, Wyoming – Details
- Killington, Vermont – Details
- Mammoth, California – Details
- Mountain Creek, New Jersey – Details
- Mt. Bachelor, Oregon – Details
- Seven Springs, Pennsylvania – Details
- Snoqualmie, Washington – Details
- Stowe, Vermont – Details
- Sugarbush, Vermont – Details
- Sunshine Village, Alberta – Details
- Whitewater, British Columbia – Details
- Woodward Park City, Utah – Details
JAPAN
- Niseko Grand Hirafu, Hokkaido
- Minakami Backcountry, Gunma
- Minakami Hodaigi Mountain Resort, Gunma
- Spring Valley, Miyagi
- Seki Onsen Ski Area, Niigata
- SKI JAM KATSUYAMA, Fukui
- Resonare Tomamu, Hokkaido
CHINA
- Beidahu Resort, Jilin
- Board Room, Shanghai
- Lake Songhua, Jilin
- Nanshan Resort, Beijing
- Sunac Dome, Guangzhou
- Sunac Dome, Chengdu
- Taiwoo Resort, Chongli
A DAY FOR JAKE
If you happen to see a middle finger flying around our offices or events, please don’t be offended. Over the decades, it has become a term of endearment with Jake, Donna, and the boys. From magazine article photos when the boys were little, to the whole company sending Jake well wishes in the hospital, fingers have always been flying around Burton!
And as Jake used to say…
Have as Much Fun as Possible!
– Coxy
#RIDEONJAKE
Share your ride with #RideOnJake to get featured.
The MINE77 x underberg collection is now available. Do what Jake did best: Grab your board, hit the slopes, and twist open an Underberg with friends. 🤘 Check the collection out at the link in bio.
#RideOnJake
Today was for Jake!
Across the globe, we saw everyone paying tribute to the one who brought us here, created the sport we love, and will forever inspire us to have as much fun as possible.
We ride to remember and ride because snowboarding is what brings us together. Thanks, Jake. 🖕
#RideOnJake
November 9th on HBO Max, can’t wait for y’all to see this one ❤️ #DearRider #RideOnJake
ben_ferguson & raibukatayama having as much fun as possible.
Thanks, Jake 🖕
#RideOnJake
It's been two years today that your sprays up there are our dumps down here! Thanks for everything Jake. 🙏🏽
#rideonjake
#JakeIsMyCopilot
日が長くなってきた♫
Longer days. #equinox
#rideonjake
burtonjapan
anonopticsjapan
burton
anonoptics
#burtonkids
#burtonsnowboards #burtonjapan #anonoptics #anonopticsjapan #burtonsapporo #burtonstepon #burtongirls #burtonlocalhero #rideonjake #pow #japow #snowboard #snowboarding #hokkaido #skilover #snow #japan
#powdersnow #snowboard #powwrench #instadaily #winter #backcountry #misssnowitall #nisekoshootout #GoProSnow #GoProSnow2022
#GoProJP #雪
goprojp
The MINE77 x @underberg collection is now available.
Do what Jake did best: Grab your board, hit the slopes, and twist open an Underberg with friends.
Shop the collection via link in bio.
#RideOnJake
#Burton
#Snowboarding
Sometimes, a moment deserves bitter. Sharing an Underberg with friends was Jake’s favorite way of celebrating a successful day on the hill. To honor his passion for innovation and good times, we've partnered with @underberg to create a limited edition MINE77 collection.
All First Chair Loyalty members receive 24hr early access to this extremely limited run. If you want to beat the rush and experience a taste of Jake’s favorite aprés tradition, hit the link in bio to sign up.
#RideOnJake
#Underberg
#TopsAndMore
Let's set the record straight...
"Since the beginning of owning this company, there's always been rumors about us selling. So many that one year we made t-shirts that said, "Not for sale!" A recent report came out that we're for sale. It is 100% bullshit. It was for a nice price, but as I've always said, we are family-owned and will remain family-owned." - Donna Carpenter, Chair of the Board
CC: @bloombergbusiness
#Burton
#RideOnJake