Join us Saturday, March 13, 2021, for a global day to celebrate the legacy of Jake Burton Carpenter. No matter where you are or what you’re up to, Jake’s spirit is what brings us together. Ride, hike, surf, skate, wax your board, whatever, just be creative and have as much fun as possible!

Share your day with #RideOnJake and pick up a free sticker sheet at your local Burton store, as well as select snowboard shops and resorts.


Jake’s vision was to bring snowboarding to all and to have as much fun as possible in the process. His dream, his perseverance, and his generosity were his gift to the world. As an industry, and as a community we come together for this day to remember and reflect on the undeniable impact he had on all of us. Together we open our hearts to carry Jake’s spirit forward; to share our love for standing sideways, and to make every moment count.


As snowboarders, we value creativity. We each follow our own line through life and see the mountain from our own unique perspective. So, whether you’re able to make some turns at your local hill or just watch that video you’ve been saving, A Day for Jake is all about feeling a connection to snowboarding wherever you are. Get creative and make it your own!


Share your ride with #RideOnJake to get featured.

Happy Birthday jakeburton77!!! And thank you csbernie for making moments like this happen! ❤️🙏🏽🙌🏽
#ThankYouJake #RideOnJake #Burton #BurtonSnowboards #HappyBirthday

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Brushie, Terje, Craig, Jake
Some Classic Vintage Burton Snowboard
burton burtonjapan burtonsnowboards digmyquiver #burtonvintagesnowboard #vintagesnowboard #jeffbrushie #craigkellyismycopilot #rideonjake #digmyquiver

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Happy Birthday jakeburton77 ! shinola created a watch in your honor that we think you’d love. And we made a coffee table book about your life. So much love went into this commemorative gift set for Jake that launches today on Burton.com. (Link in bio) Honored to write the beginning and end of the book. ❤️#rideonjake ...

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… no better 1 year anniversary at BURTON - than with the great people themselves … burton burtonsnowboards #margelistsmind donnacarpenter timiburton77 #rideonjake #thankful ...

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Happy Birthday Jake!!! We love and miss you! Thank you for all you’ve done to make snowboarding what it is today! Hope you are Riding In Pow!🙏🏽🙏🏽🙏🏽

#ThankYouJake #RideOnJake #BurtonSnowboards #Burton #BurtonNYC

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Made it to 20 years of working burton . And it all started here- in 1993 in Muskegon, Michigan (home of the #snurfer ) with four best friends (one who became my husband) falling in love with snowboarding. I got Burton catalogs in the mail when I was 16. I thought there must be people who work at Burton and write these catalogs. 10 years and two rejection letters later from Burton HR, I finally got my first job answering phones in Burton Rider Service. A few months later, I was writing all kinds of stuff for Burton, including those catalogs I coveted as a teenager. Thanks Phil for letting me go snowboarding with you back in high school even though I sucked and you ripped. Thanks Ryan Clary djclarity for giving me my first job at Burton answering the Rider Service hotline. And most of all - thanks Jake and donnacarpenter for trusting me to go along for the ride with you through all the highs, lows, magical powder days and mellow groomers in between. #rideonjake ...

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I am honored to be a part of this project. It is a truly inspiring story and a great movie! #rideonjake #dearider ...

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Day 1 of the season for this lil lady sof.i1300 !
Toasty in her new hoodie by mtnlocalsnowboards and sick artwork by my old friend seth__neary at driven_studio

Stoked for the long season of daddy daughter shredding that lays ahead at killingtonmtn .
#prouddad #snowboardchicks #snowboarding ski_vt ridevermont #slidesideways #eastcoast #thankyousnowboarding #thankyoujake #rideonjake #familyfun #family #mydaughter romesnowboards #heist151

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Should’ve known the Barn Red would be 🔥 this Fall — who copped!?

stefbabiak rockin’ the terry sweatsuit from the most recent mine77official drop!

Thanks for sharing 📸 daves_mitt

#snowboarding #stickers #tuesday #burton #skateboarding #winter #fall #dopesnow #supreme #streetwear #japan #drop#collab #thebombhole #collection #dc #mountains #october #powder #snow #art #rideonjake #burtonstepon #ski #jakeburton #skiseason #mine77 #womensfashion #burtongirls #canada

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Please consider a donation to Chill to honor Jake and expand the impact of his legacy. Chill has served more than 25,000 young people since the program began. Chill works with social service agencies, mental health agencies, foster care programs, juvenile justice programs, and schools in local communities around the world. Through snowboarding, Chill focuses on the resiliency of its participants, helping them to realize alternatives beyond the struggles they face.