Join us Saturday, March 13, 2021, for a global day to celebrate the legacy of Jake Burton Carpenter. No matter where you are or what you’re up to, Jake’s spirit is what brings us together. Ride, hike, surf, skate, wax your board, whatever, just be creative and have as much fun as possible!

Share your day with #RideOnJake and pick up a free sticker sheet at your local Burton store, as well as select snowboard shops and resorts.


Jake’s vision was to bring snowboarding to all and to have as much fun as possible in the process. His dream, his perseverance, and his generosity were his gift to the world. As an industry, and as a community we come together for this day to remember and reflect on the undeniable impact he had on all of us. Together we open our hearts to carry Jake’s spirit forward; to share our love for standing sideways, and to make every moment count.


As snowboarders, we value creativity. We each follow our own line through life and see the mountain from our own unique perspective. So, whether you’re able to make some turns at your local hill or just watch that video you’ve been saving, A Day for Jake is all about feeling a connection to snowboarding wherever you are. Get creative and make it your own!


Share your ride with #RideOnJake to get featured.

🖕🏼This isn’t a sport, it’s a lifestyle that has brought me so much. From the love of my life to my second family. Thank you Jake for paving the way for so many of us.❤️ #rideonjake #dayforjake #thankyousnowboarding #snowboarding ...

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Today's the day. Get out and ride wherever you are. Together we carry Jake Burton Carpenter's spirit forward by sharing our love of the mountains and the joy of a perfect turn. Because snowboarding makes us happy. Ride to remember, and ride because snowboarding is what brings us together. #adayforjake #rideonjake


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gud wthr is a perception sorta thing.

#waddlewaddle #shimmyshimmy #snowshoes #hiking #splitboarding
#burton #burtonfamilytree #powwrench
#nobadtrips #rideonjake #511tactical #pow #snowfall #snowboarding #outdoor #adventuretime

📸 besopherl , muchas 🙏

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Ride On Jake ❤️ Thank you for Everything you’ve done for our community & culture. We are all eternally grateful and STOKED for what you brought to all of us ✌🏻❤️🤙🏻 #rideonjake #thankyousnowboarding 📸 nj_stank ...

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Thank you Jake for your friendship and this thing I slide on the snow with - love you ❤️ #rideonjake burtonsnowboards burton ...

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Cop is going off right now.
📸 robhartleyrobinson qsthomas trill_grill_

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I was digging through my #BurtonSmalls DV archive last week for a brockcrouch clip for an edit Mack Dawg is working on. I did not find Brock at the 2004 BEO in Livingo but I got drawn in to a clip of oliviergittler victordelerue tom_ee mikkel_bang fredrikaustbo at the Kids HP finals. Then Jake and his smile pops up with a little shout out to Vermont from the Carpenter Family around the world trip. We miss you and love you Jake. #adayforjake #weridetogether burtonsnowboards burton #rideonjake ...

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If Andy were here today, he would have said, #ThankYouJake for all of the wonderful experiences that you gave him and everyone around you... #RideOnJake from all of us friendsforadog 💥 We are very thankful for all of your support over the years and everything you gave and continue to give, the world of snowboarding. ❤️🏂 ...

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Please consider a donation to Chill to honor Jake and expand the impact of his legacy. Chill has served more than 25,000 young people since the program began. Chill works with social service agencies, mental health agencies, foster care programs, juvenile justice programs, and schools in local communities around the world. Through snowboarding, Chill focuses on the resiliency of its participants, helping them to realize alternatives beyond the struggles they face.