JakeIcons

A DAY FOR JAKE —MARCH 11

JakeIcons

A DAY FOR JAKE —MARCH 11

JakeIcons

A DAY FOR JAKE
—MARCH 11

#RIDEONJAKE

GO HAVE AS MUCH FUN AS POSSIBLE

There’s no better way to celebrate the legacy of Jake Burton Carpenter than joining us for a global day of snowboarding.

JAKE’S STORY

Jake’s dream, perseverance, and generosity were a gift to the world. As an industry and community—we come together for this day to remember and reflect on the undeniable impact he had on all of us.

PARTICIPATING RESORTS

Check out the list below for a resort near you. If you can’t celebrate at a resort—that’s ok! Make Jake’s day your own by getting outside to have as much fun as possible.

AMERICAS

EUROPE

  • Adelboden, Switzerland
  • Avoriaz, France
  • Czarny Groń, Poland
  • Kläppen, Sweden
  • Laax, Switzerland – Details
  • Mayrhofen, Austria – Details
  • Snow World Zoetermeer, Netherlands
  • Spindleruv Mlyn, Czech Republic

JAPAN

  • Niseko Grand Hirafu, Hokkaido
  • Minakami Backcountry, Gunma
    • Minakami Hodaigi Mountain Resort, Gunma
  • Spring Valley, Miyagi
  • Seki Onsen Ski Area, Niigata
  • SKI JAM KATSUYAMA, Fukui
  • Resonare Tomamu, Hokkaido

CHINA

  • Beidahu Resort, Jilin
  • Board Room, Shanghai
  • Lake Songhua, Jilin
  • Nanshan Resort, Beijing
  • Sunac Dome, Guangzhou
  • Sunac Dome, Chengdu
  • Taiwoo Resort, Chongli

A DAY FOR JAKE

If you happen to see a middle finger flying around our offices or events, please don’t be offended. Over the decades, it has become a term of endearment with Jake, Donna, and the boys. From magazine article photos when the boys were little, to the whole company sending Jake well wishes in the hospital, fingers have always been flying around Burton!

And as Jake used to say…
Have as Much Fun as Possible!
– Coxy

#RIDEONJAKE

Share your ride with #RideOnJake to get featured.

November 9th on HBO Max, can’t wait for y’all to see this one ❤️ #DearRider #RideOnJake ...

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It's been two years today that your sprays up there are our dumps down here! Thanks for everything Jake. 🙏🏽

#rideonjake
#JakeIsMyCopilot
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日が長くなってきた♫
Longer days. #equinox
#rideonjake
burtonjapan
anonopticsjapan
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#burtonkids
#burtonsnowboards #burtonjapan #anonoptics #anonopticsjapan #burtonsapporo #burtonstepon #burtongirls #burtonlocalhero #rideonjake #pow #japow #snowboard #snowboarding #hokkaido #skilover #snow #japan
#powdersnow #snowboard #powwrench #instadaily #winter #backcountry #misssnowitall #nisekoshootout #GoProSnow #GoProSnow2022
#GoProJP #雪
goprojp
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明日はトマムで楽しみましょう
#burton #RideOnJake
burtonjapan
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