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JakeIcons

A DAY FOR JAKE —MARCH 11

LOCATIONS
JakeIcons

A DAY FOR JAKE —MARCH 11

LOCATIONS
JakeIcons

A DAY FOR JAKE
—MARCH 11

LOCATIONS

#RIDEONJAKE

GO HAVE AS MUCH FUN AS POSSIBLE

There’s no better way to celebrate the legacy of Jake Burton Carpenter than joining us for a global day of snowboarding.

JAKE’S STORY

Jake’s dream, perseverance, and generosity were a gift to the world. As an industry and community—we come together for this day to remember and reflect on the undeniable impact he had on all of us.
LEARN MORE

PARTICIPATING RESORTS

Check out the list below for a resort near you. If you can’t celebrate at a resort—that’s ok! Make Jake’s day your own by getting outside to have as much fun as possible.

AMERICAS

EUROPE

  • Adelboden, Switzerland
  • Avoriaz, France
  • Czarny Groń, Poland
  • Kläppen, Sweden
  • Laax, Switzerland – Details
  • Mayrhofen, Austria – Details
  • Snow World Zoetermeer, Netherlands
  • Spindleruv Mlyn, Czech Republic

JAPAN

  • Niseko Grand Hirafu, Hokkaido
  • Minakami Backcountry, Gunma
    • Minakami Hodaigi Mountain Resort, Gunma
  • Spring Valley, Miyagi
  • Seki Onsen Ski Area, Niigata
  • SKI JAM KATSUYAMA, Fukui
  • Resonare Tomamu, Hokkaido

CHINA

  • Beidahu Resort, Jilin
  • Board Room, Shanghai
  • Lake Songhua, Jilin
  • Nanshan Resort, Beijing
  • Sunac Dome, Guangzhou
  • Sunac Dome, Chengdu
  • Taiwoo Resort, Chongli

A DAY FOR JAKE

If you happen to see a middle finger flying around our offices or events, please don’t be offended. Over the decades, it has become a term of endearment with Jake, Donna, and the boys. From magazine article photos when the boys were little, to the whole company sending Jake well wishes in the hospital, fingers have always been flying around Burton!

And as Jake used to say…
Have as Much Fun as Possible!
– Coxy

#RIDEONJAKE

Share your ride with #RideOnJake to get featured.

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Oct 13

Open
November 9th on HBO Max, can’t wait for y’all to see this one ❤️ #DearRider #RideOnJake

November 9th on HBO Max, can’t wait for y’all to see this one ❤️ #DearRider #RideOnJake ...

1504 122

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Nov 20

Open
It's been two years today that your sprays up there are our dumps down here! Thanks for everything Jake. 🙏🏽 #rideonjake #JakeIsMyCopilot

It's been two years today that your sprays up there are our dumps down here! Thanks for everything Jake. 🙏🏽

#rideonjake
#JakeIsMyCopilot ...

564 9

View

Mar 13

Open
Today is A Day for Jake. Today we celebrate the legacy of Jake Burton Carpenter. The turns, the days in the mountains, the time with friends, the building of our community. Get out for a rip, wherever you are and however you can. The most important thing today is to just have fun. That’s what Jake would do. #rideonjake travelindan 📷 blattphoto burtonsnowboards

Today is A Day for Jake. Today we celebrate the legacy of Jake Burton Carpenter. The turns, the days in the mountains, the time with friends, the building of our community. Get out for a rip, wherever you are and however you can. The most important thing today is to just have fun. That’s what Jake would do. #rideonjake

travelindan 📷 blattphoto burtonsnowboards ...

8806 23

View

Jan 10

Open
撮影に一人で向かう harukitakeuchi 今日も滑ってたので板とブーツは手持ちスタイル、 楽しんでねー👍 #burtonsnowboards #burtonfamilytree #StepOn #rideonjake burtonjapan dovewetsuits_factory

撮影に一人で向かう
harukitakeuchi
今日も滑ってたので板とブーツは手持ちスタイル、
楽しんでねー👍
#burtonsnowboards #burtonfamilytree
#StepOn #rideonjake
burtonjapan
dovewetsuits_factory ...

1416 19

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Feb 27

Open
Ever since I was a kid looking at snowboard mags I’ve always loved sequence shots. Seeing the full sequence in a mag was the coolest thing ever and to me represents a sort of nostalgia or an era in boarding that is really timeless even as video and social media progresses and changes the content we get. I’m so stoked to have this one from the lens of keeganrice and the creative of ryandeecreative 🙏🏻🤍 Another wild angle of the cooler. this event is the truth 🌪 jacksonhole // #kingsandqueensofcorbets #jhdreaming #jacksonhole #wyoming #corbetscouloir #burton #burtonsnowboards #rideonjake #snowboarding

Ever since I was a kid looking at snowboard mags I’ve always loved sequence shots. Seeing the full sequence in a mag was the coolest thing ever and to me represents a sort of nostalgia or an era in boarding that is really timeless even as video and social media progresses and changes the content we get. I’m so stoked to have this one from the lens of keeganrice and the creative of ryandeecreative 🙏🏻🤍 Another wild angle of the cooler. this event is the truth 🌪 jacksonhole // #kingsandqueensofcorbets #jhdreaming #jacksonhole #wyoming #corbetscouloir #burton #burtonsnowboards #rideonjake #snowboarding ...

1881 50

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